Harrods Campaign: Heritage, Music & Henley

This summer, I had the joy of collaborating with Harrods in a campaign that celebrated the house’s legendary heritage by weaving it together with the timeless language of music. I created a special activation in the store itself, transforming Harrods’ historic identity into a living dialogue with sound. It was an honour to take part in such a distinctive project, and to highlight how music can bring to life a story of elegance, tradition, and reinvention.

As part of this collaboration, I also joined Harrods at the Henley Royal Regatta, a quintessentially British celebration of sport and culture. The event reflected the same values of beauty, heritage, and refinement that Harrods embodies, and it was thrilling to be part of it.

The campaign and its story were later captured in Tatler, offering another perspective on how heritage brands can find resonance in contemporary culture through art and creativity. Images and highlights are available on Instagram, where the spirit of the project truly comes to life.