Harrods Campaign: Heritage, Music & Henley

In summer 2025, Cyrill Ibrahim collaborated with Harrods on a campaign that celebrated the brand’s heritage by pairing it with the transformative power of music. The activation took place in Harrods’ flagship store, where Cyrill created a performance experience designed to connect the house’s history with sound.

The collaboration extended to Cyrill’s attendance at the Henley Royal Regatta with Harrods, a quintessential British event that mirrors the brand’s elegance, refinement, and tradition. This partnership highlighted the enduring link between cultural heritage and contemporary creativity, drawing attention both in-store and through digital platforms.

Following the collaboration, Cyrill’s work with Harrods was covered in Tatler, offering further recognition of the campaign’s resonance. With imagery and videos available on Instagram, the project demonstrates how music can serve as a bridge between tradition and innovation, highlighting Cyrill’s unique role at the intersection of classical performance and modern cultural storytelling.